Degrading Women In Ads Essay Example | Topics and Well Written Essays - 2000 words

Degrading Women In Ads - Essay Example Most Americans spends larger percentage of the day viewing TV advertisements. The advertisements sell an extensive number than brands. Advertisements sell messages, reputation, morals, images and achievements, personal worth, sexuality, affection, prominence and status quo. In addition, they inform people about themselves and their ideal character and sometimes, ads sell addiction. The critical objective of media is to bring viewer to marketers, the same way TV shows deliver commercial to viewers. In efforts to fulfill their objectives, ads, magazines and other commercials oppress women. The paper seeks to investigate how advertising commercial degrades women in their work. Discussion Various feminist and other scholars assert than diverse television commercials, magazines, newspapers, and other media outlets are degrading and disrespectful to female body because they hyper-sexualize women, or portray women as sex objects or a weaker sex. Advertisements influence people thoughts and emotions such as adolescents who are mostly vulnerable because they are weak and inexperienced clients, and the main targets of various ads. Teenagers are in the learning stage – realizing the responsibilities and values and building self-concept, (Skinner, 2003). Various adolescents are increasingly sensitive to adverse influence and experiences some challenges to resist and question the powerful cultural messages reflected and reinforced in these advertisements. Advertisements are a form of national peer influence that ruin privacy and personal standards and values of women. The main message people learn for media advertisements and commercials are stereotypes about men and wo men. Advertisements create an imaginary environments where by people (women) are never obese, ugly, poor or disabled. Advertisements portray women in different degrading roles (as sex objects and house helps). As homemakers, women are pathologically preoccupied by hygiene, debates the virtues of product cleaning with herself and minds of the ring on the collar. Women feel guilty of being ugly and for not making a better mother or wife. Similarly, this advertisement portrays a typical woman as long-legged, slender and tender, (Gunter, 2002). All attractive females in magazines (such as minority females), irrespective of viewer and products, correspond to this principle. Consequently, women are mainly pressurized to copy this idea, and feel guilty and worthless if they fail. Such advertisements degrade women because they instill in them a notion that their lovability, desirability and beauty lies on their physical perfection. In Kellog’s PEP Vitamin paper, the advertisement por trays a degrading image of a woman. The advertisement heading proclaims, â€Å"The more a woman works, the cutter (beautiful) she appears.† The message from the images is that the secret of a woman’s beauty lies on her housekeeping prowess, (Skinner, 2003). The husband exclaims, â€Å"Gosh honey, you are better on cooking, hygiene and house dusting.† Similarly, the female body answers, â€Å"Vitamin.† The woman always get vitamins for the husband – this implies she must fulfill a man’s ego desires to achieve her beauty. Sexuality of women is utilized to market all market brands. For instance, products of men, to appeal sexually to a woman and entice men to purchase products and for women advertisements attracts men so as to reconsider their images as they read the advertisements and watch a TV commercial. Various magazines entail advertisements and images where females are assured that live, breathe and work to satisfy the male

Marketing Plan for Masters Home Improvement Stores in Australia Assignment

Marketing Plan for Masters Home Improvement Stores in Australia - Assignment Example According to the research findings, it can, therefore, be said that the microenvironmental factors comprise of all the elements that are closely linked with the company and has a positive or negative effect on the business operations of the company and hence ultimately has an impact on building relationships with customers and creating value. The various microenvironmental factors comprise of suppliers, marketing intermediaries, public, competitors, and customers. Amongst the above-stated factors two of which would create the major impact on the operations of Master’s Home Improvement are suppliers and competitors. The other factors can be easily managed by the company only when these two selected elements are effectively managed by the company. Suppliers play a very important part in retail business and in such home improvement business the availability of pre-packaged goods as it is offered by Master’s solely depends on the quality level maintained by the suppliers an d even on-time delivery from the suppliers so that the demand of the consumers are met without losing on any customer in such highly competitive market. Master’s also needs to develop very strong relationships with their suppliers and offer them good incentives so that they do not shift to their competitors as that would have a drastic impact on their business operations. In a market where competition is high bargaining power of suppliers is high due to the availability of more number of operations. The Master’s brand is owned by Woolworth limited and has faced a second mover advantage as well as a disadvantage in the retail business. The major competitors of the brand are Bunnings, Mitre 10, and Home Timber and Hardware. The competitors greatly have an impact on an organization such as if the competitors have set attractive prices with innovative product line then it can affect other players who have set higher prices as per the market demand. In the industry that Mas ter’s operates there are well-established players such as Bunnings which causes the company to constantly update its services so as to sustain in the market.